Fitzgerald Flowers

Fitzgerald Flowers has been trading in Limerick city since 1995 and is recognised as one of Limerick's largest wholesale and floral providers. Based in Eastway Business Park, Fitzgerald Flowers also provides its customers with a choice in an array of floral and decorative design sundries. Since they were established, Fitzgerald Flowers were lacking a visual identity and recognised as just wholesale floral providers. They now needed a new identity that would also attract retail customers and encapsulate all that they provide (with decorative sundries now a very important aspect to their business).
The end result is a confident logo with a strong, vibrant and clear message. The introduction of the descriptive tagline "Floral and Decorative Soutions" also plays an important role in enhancing consumer knowledge of the full mix of products now on offer. We have also designed a suite of corporate stationery and are currently in the process of the design and development of their e-commerce website along with signage - both internal and external, and livery for their fleet of delivery vehicles.